Nextzon’s Research & Knowledge Management

Our Research & Knowledge Management Unit is a strategic unit designed to provide Market Research services and Business Intelligence to our clients as well provide frameworks that support knowledge discovery, business collaboration, access to knowledge and innovation management.

(RKM) Service

  • Qualitative & Quantitative Research
  • Data Gathering & Mining
  • Business-to-Business Research
  • Business/Competitive Intelligence
  • Emerging Markets
  • Brand Health Check
customer research

REASONS FOR RKM

  • Lack of accurate data in Nigeria has been a major challenge of business managers in making important business decisions.
  • The dynamic nature of the Nigerian market changes in the market indicators at the slightest change in government policy or economic indices.
  • In designing new products or services and development of Business plan, Running a shop on instinct no longer suffices, companies therefore need accurate data for important market decisions.

WHAT WE DO

  • Nextzon research model is based on quality and precision of our seasoned research team, combined with the access to market with locally based research team from all tribes, communities and states in Nigeria.
  • Our research projects are carefully planned to suit our client research objectives by our experienced research team.
  • Nextzon Research brings Business managers closer to their market by providing quality market research information, insight on Industry trends (Global & local), Competitor analysis, Brand Health Checks, Consumer perception, Product pricing, customer satisfaction (Satisfaction & perception Survey) etc.

SOME OF OUR OFFERINGS

COMPETITIVE ANALYSIS

  • Identify and list all comparable products in the Market.
  • Determine the Market share for top 5 products in the market
  • Ascertain the price profile of top 5 comparable brands/products in the market
  • Identify existing market gaps

DEMAND ANALYSIS

  • Ascertain the drivers & inhibitors of demand for your brand in Nigerian market
  • Identify  existing demand trends
  • Estimate current and future market demand

BRAND HEALTH CHECK

  • Ascertain the level of awareness of your brand of products in the market
  • Evaluate  the market penetration of various  branded products.
  • track these metrics by location, age, ethnicity, income, gender and marital status
  • know what impact the marketing activity has on your brand.

CUSTOMER PERCEPTION & SATISFACTION

  • Determine customer perception of your Products.
  • Identify existing and potential customers needs and preference vis-a-vis products, packaging etc
  • Ascertain the impact of promotions on customer
  • Determine customer satisfaction of your product and services.

Nextzon Business Services Limited

We are an emerging market management consulting and enterprise development company, inspired by a collective mission of building and transforming business enterprises for phenomenal success in the market they operate in.

Address: 1 Rachael Nwangwu Close, Lekki Phase 1, Lagos, Nigeria
Phone: GL +(234) 0812 722 7044
Email: info@nextzon.com